About Subha Rama

Head, Voice of the Customer/Voice of the Partner

Subha Rama is an expert in customer experience, customer analytics, needs-based customer segmentation and advocacy. She has over 15 years of experience working in strategic and advisory roles in the networking and telecommunications industry. She has advised a number of technology vendors and government organizations on customer acquisition, go-to-market and pricing strategies. She has published several articles in popular trade journals and has been extensively quoted by newspapers and other independent publications.

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Articles posted by Subha Rama

5 Lessons in Customer Experience

Apple’s recent controversy on the deliberate slowing down of its iPhones got me thinking on how even the most successful companies tend to falter when managing customer experience (CX). There are plenty of such horror stories out there. Some falter occasionally, many do it more frequently. The stated objectives for many of these companies point to an inherent flaw in their CX…

Circuit: An informed user perspective

Hi, I am Subha. I currently work at Unify leading our Voice of the Customer/Partner programs. I am a user of Circuit, every hour of every day. Now, here is a puzzle. Two companies decide to enter the team collaboration market space. They take very different approaches. Company A builds the application from the ground up. From initial ideation, conceptualization, user feedback…